Strategy Formulation & Business Decision Essay Example | Topics and Well Written Essays - 2500 words

Strategy Formulation & Business Decision - Essay Example On the other hand, for evaluating a new growth plan for NH Hotel, market development was selected with the help of Ansoff matrix analysis. The project developed is mainly directed towards enhancing brand equity and revenue streams for the hotel in a new market with huge potential for growth. Thus, Belgrade was selected as the spot for market development. The project has includes thorough financial and revenue analysis along with the analysis of the market which helped in building work schedule of the entire operations. The research has also been directed towards understanding the capability of the organisations in the process of market development process in Belgrade, Serbia. Go and Pine (2008) stated that the development of the operational structure of the business is based on its strategic objectives whereas Schoenecker and Cooper (2010) argued that the organizational culture and structure are influential in designing the functional process of the business. It can be noted that although there exists a debate regarding the influencing factors of the operational functions and work structure of a firm, the researchers agree that work structure of a business is always focused towards the strategic growth of the business. Rhyne (2009) stated that business houses are micro managing their operational structures in order to reduce the influence of the external factors on the business systems. Based on these observations, the report will evaluate the managerial factors related with the operational process of a company. NH Hotel Group is one of the largest hotel chains of the world and is operating mainly in the European, American and African market (NH Hotels, 2015a). The operational base of NH Hotels includes more than 400 hotels functioning within 28 countries all over the world and has a service base of almost 60000 rooms (NH Hotels, 2015c). The unique selling point of the company is primarily framed on excellent service quality.