Questionnaire Research Proposal Example | Topics and Well Written Essays - 1000 words

Questionnaire - Research Proposal Example Complimentary meals VII. Special price promotions VIII. Extending special privileges to immediate family members IX. Any other please specify ___________________________________________ 7. How are the loyalty programmes designed for the corporate segment Flat rate Linked to volume Rewards on accumulated points Any other, please specify ______________________________________ 9. Which features in your opinion, attract maximum guests and justify the hotel's expenses in making such an offer 10. What is the objective of your loyalty programme I. Decrease price sensitivity (Is there an effort on part of your hotel to persuade customers to try new offers, pay premium prices, and/or use the hotel for increasingly diverse services so that they resist cheaper offers by competing hotels) II. Serve as a defensive measure to cope with competition (since other hotels offer such programmes, your hotel needs to offer too) III. Increase patronage and attract new customers (encourage word of mouth support and endorsement) IV. Ensure repeat usage V. Any other, please specify_______________________________ 11. How do you manage your loyalty programmes I. Use of CRM (Customer relationship management) (any specific software)_______________ II. III. Feedback forms IV. V. In house software which is used for bookings and managing guest stay VI. VII. Any other, please specify_______________________________ VIII. 12. How do you identify a loyal customer in the retail segment-when he arrives at your hotel- so that he is serviced accordingly (What is the delivery mechanism) I. With a loyalty card II. Internal records 13. In which way, if at all, do you involve your employees in the loyalty programmes especially staff from housekeeping and F&B, who may interact... 20. In your opinion are loyalty programmes essential for loyal customers to exist If yes why, if no why not (especially in light of the argument that that excellent service and satisfaction among guests is considered by many researchers as enough to maintain loyalty)