Of mice and men Film Essay

â€Å"Of mice and men† is a very touching film of hopes dreams and friendship. Adapted from the novel by John Steinbeck. The film is about two friends, Lennie and George, with a dream of great times with their own land and house. But there is a another story intertwined with theirs, about what people think of women. The two stories together will hold you in an array of emotions from joy to sorrow, and pride to guilt. This film if full of brilliant acting and meaningful uses of light and props. Of the two stories we will look at the one about women. We open the film with a man sitting in the shadows. Little light is coming in through the slits in the wood he is leaning on. He looks depressed and upset and bows his head as if he’s trying to recall his memories of what went wrong to lead to this depression. And then we are suddenly in a field with early evening light filling a beautiful landscape, the main focus of our attention is of the woman running across the picture, she’s white with brown hair wearing a torn red dress. As she runs we can see she’s trying to run away form something or somebody, she’s crying and the only sound we hear is her distressed breathing like she wants to cry but is holding the tears back. She looks like she has been attacked, although the dress is torn we only see a petty coat and not any flesh so this suggests that it might not have been sexual. But we can’t really say for sure. The red dress represents passion so this says it could be sexual. We the see the two main characters running so we now think that they are connected to this. We never see this woman again in the whole of the story. The next woman we find is first only known as ‘Curly’s wife’. She first comes into the story when she enters the bunkhouse where Lennie and George have only just arrived and are unpacking. She’s wearing a flowery dress which could be seen as innocent as it is cool colours and doesn’t reveal much of her figure. Her hair is also in a very feminine style again to show innocence. â€Å"I’m looking for curly† she says, almost as if she needs an excuse for being there. But also at the same time using it in an almost flirty sort of way trying to see how the new boys will react. â€Å"He was in here a minute ago, but he left† George replies cutting off that conversation. He hasn’t stopped staring at her since she entered but not in a flattering way. We know he is a cautious person and he is almost looking at her trying to spot any type of threat. Especially as when Curly was in here he wasn’t particularly nice. So his wife, even if she isn’t like him in character, can still get him into trouble. â€Å"Well I guess I better look some place else† she says turning to face the door, only not to leave, just so the light shines on her from outside, showing off her figure. We now know that this girl is just one big flirt and George can see that. He wants her to leave as it’s the only thing that can happen to stop this tension, he can’t leave with Lennie as they have no excuse to. Eventually after some more flirty lines she leaves. Through this scene we have been introduced to the only other woman in the film and we know she’s a flirt and danger even if her image suggest otherwise at times. The camera reinforces this along with what she does. It starts with full body shots at the beginning of the scene and as she gets more flirtatious the shots concentrate on her upper body, then just her face, the attention is on her a lot of the time. The next scene with Curly’s wife is in a barn as George takes a mule in. As he calls out for the stable buck she answers instead and comes half way over to some bags of hay. She’s in another flowery dress, again trying to portray innocence be we know that she is anything but innocent. This time she is also holding a book, possibly a story or maybe a diary, either suggest that maybe she isn’t as much of the tart as we first thought and that she enjoys reading. Once again she tries to start a conversation, but George is still cautious of her and ignores her, concentrating on the mule. So to try to entice him she starts to once again flirt, as she sits on the bags of hay she leans back a little defining her chest. Her dress has ridden up revealing quite a bit of her leg, she pats the seat next to her trying to get him to come over. But still he just ignores her so she shouts. â€Å"come over here and talk to me!† he gets up and walks over to her. She calms down now she has her way. So she flirts to get her way most of the time but what we really want to know is if she really after a conversation or whether she only wants a cheap thrill like she has implied. All we have seen of her is her flirting and even now as he’s come over to talk she is leaning against a pole like a lap dancer, asking about whether he has a sweetheart back home. We can almost certainly say that she is only after one thing. But then some thing happens that maybe changes our perspective of her. Her husband comes in. He ask what’s going on and she says â€Å"nothing† â€Å"I wasn’t talking to you.† he replies â€Å"get back in the house.† â€Å"you don’t own me curly.† She says he now comes close to her and says in a way that seems like he might hit her â€Å"I said go†. And so she does. In this brief 2 minute talk we can see her relationship with her husband isn’t a good one but he had just caught her with another man so maybe he can justify his anger. In this scene we have seen that Curly’s wife is as we thought very flirty but that her relationship with her husband might cause this. She next walks into shot again in a flowery dress with a book as Lennie and George are hard at work in a field. In the scene before this Lennie and Curly have a fight. Lennie ends up with a bruised and scratched face and Curly gets a broken hand. â€Å"Hi.† she says, this is given a glance but they don’t reply or give any recognition. â€Å"sure is hot out here to day.† She try’s again to get conversation going. But again they don’t care and keep on working. So she try’s again. â€Å"I said it sure is hot out here.† â€Å"why don’t you go back to your house we don’t want no trouble.† Says George in a way that says I know I cant force you but I don’t want you here. This is of course because of what Curly did. She is taken aback by this, she is used to being ignored but not told to leave by anyone other than her husband. â€Å"I just want some one to talk to.† She says. â€Å"you got a husband, go talk to him† George replies. â€Å"yeah I got a husband.† She says almost in a disappointed way. She then asks how Curly got his hand broken. To which George lies and says he got his hand caught in a machine. But this doesn’t fool her so seeking an answer she asks Lennie who she knows won’t have the mental capacity to make up a lie. â€Å"how did you get those scratches on your face?† she asks. Lennie looks to George and then looks away saying, â€Å"he got it caught in a machine.† He answers. â€Å"is that so?† She says with a look that is trying to work out how Lennie thinks. Almost as if she is concerned for him. She then quietly leaves. In this scene we begin to see that she isn’t stupid she can work things out. Also that she doesn’t like Curly and being married to him. The possibility that all she wants is some one to talk to is again present. In her penultimate scene we change our whole opinion of Curly’s wife. Its set at night as Lennie and George are returning to the bunk house. Most of the other men are still in town spending their money in a whore house on girls and drink. Just as they are about to enter the bunk house Curly’s wife comes out of the shadows looking upset and as if she has been crying. â€Å"is curly back yet?† she asks. â€Å"no.† says George knowing that Curly could very well be with another woman right now. She then says how Curly broke her records and we finally see a frail side of her caused by the fact her husband is now out possibly with another woman, he doesn’t even talk to his wife, he doesn’t even leave her with some measly records to listen to. We are shoved into feeling sorry for this poor girl and guilty that we thought she was just after a cheap thrill, when all she really wanted was someone to talk too. We get to see the woman’s frail side in this scene and we finally see her true motivation for the way she is, we see that she is very hurt and is just good at putting a brave face on things. In her last scene Curly’s wife walks into a barn where Lennie has just accidentally killed a puppy. As she comes over he hides away and says how she would get him in trouble. â€Å"what’s wrong with me?† she shouts at him as he rejects her company. Lennie doesn’t see her as a sex object and so he doesn’t see any danger in her although he is slightly attracted to her. So he opens up a little to her and in turn she opens up and finally we see her shed this mask that only shows her body and the fact that she is just a woman and should be treated as just some object. But now Lennie is sitting there talking to her as an equal and this is the sort of interaction with other people that she has tried to get through out the whole film. We find out as she opens up that she wanted to be an actress and she had plans to go to the theatre or Broadway and be an actress. Lennie is going on about tending the rabbits and not really listening but still Curly’s wife doesn’t care and talks about her dreams still. Eventually they do start listening to each other, and they find a common like for soft things. She lets him feel her hair, and then we see her open up in another way. Usually Curly is only interested in one thing, quick sex to satisfy him with no feelings involved, but here with Lennie she is being appreciated with close touch. She likes the fact he is being gentle and soft only after the simple pleasure of being able to stroke her hair. But he is a child in a strong mans body and he doesn’t let go of her hair when she asks him to stop as he gets a little rough, and she screams, he grabs her and gags her, he only wants her to stop shouting but as he lays her back down we see that he has broken her neck. She lies silently in a pool of light on the hay as Lennie runs in fear. For a brief second we saw this beautiful woman blossom and show her true self and now she is gone. Though this film we see a progressing way in how men picture women. In the bunk house scene all we see is a flirty woman, and we are focused on her body. In the second scene we get another showing of this but at the end we see her giving in to her husband and maybe a suggestion of how he treats her. Next we see her being ignored by the boys, they consider her trouble even thought its not directly her fault, also we see a bit of her intelligence and that she isn’t that stupid. Then finally we see her frailty and that she is not just a pair of breasts on legs, she has feeling as well as a mind and emotions. We can conclude that because of the way men see her, causes her to flirt as it’s the only way to get any attention. Because she doesn’t get the conversation and interaction from Curly she turns else where and flirting is the only way to get that interaction she wants. In the last scene we see her mind, her dreams, opinions and thoughts. we see the side of her that has been ignored by every one just because she’s a woman. Through the whole film we don’t even get to know her name. But with Lennie these barriers are broken as he doesn’t understand them and so she can open up and talk to this person. Even though he might not be listening he isn’t blocking her out because she a woman and she gets the interaction that she wants and that she has been searching for. Then finally she dies and we are left with a memory of a woman that showed her mind to us and how she was no longer just a body to be looked at by men. But for a brief moment considered as an individual person.

Coconut Oil

Coconut oil is a popular nutritional oil derived from the flesh of matured coconuts. Coconuts have long been a primary source of food throughout the tropics and their many industrial and cosmetic applications have made them a valuable commodity. Coconut oil is heat stable, making it suitable for cooking at high temperatures, it’s slow to oxidize, resists rancidity and has a shelf life of approximately two years or more (virgin coco creme created through a wet-milling process has an indefinite shelf life). Coconut oil’s compositionCoconuts have a variety of health benefits due to their fibre and nutritional content, but it’s the oil that makes them a remarkable source of food and medicine. Coconut oil has definitely earned its reputation as the healthiest oil in the world despite the fact that its high saturated fat content was once falsely claimed to be unhealthy. What makes coconut oil different? Oils and fats are composed of molecules known as fatty acids. They are classified either according to saturation or based on molecular length and size of the carbon chain within each fatty acid.Monounsaturated fats and polyunsaturated fats are an example of the first class. The second classification is based on molecular size or length of the fatty acid’s carbon chain. Long chains of carbon atoms consist of each fatty acid with an attached hydrogen atom. There are short chain fatty acids known as SCFA, medium chain fatty acids (MCFA) such as coconut oil and long chain fatty acids (LCFA). Whether unsaturated or saturated, the majority of fats and oils in our diet are composed of long chain fatty acids.In fact, a majority of the fatty acids commonly consumed are LCFA. Coconut oil is predominantly medium-chain fatty acid (MCFA) and the effects of the MCFA in coconut oil are distinctly different from the LCFA found in other foods. In fact, the saturated and unsaturated fat in milk, eggs, meat and even in plants and most vegetable oils are made of LCFA. Why is this relevant? It’s important because our bodies respond and metabolize each fatty acid differently. The MCFA found in coconut oil makes it special because these fatty acids don’t have a negative effect on cholesterol.In fact, they’re known to lower the risk of heart disease and atherosclerosis. There are only few dietary sources of MCFA, and one of the best sources by far is coconut oil. The liver and gall bladder don’t need to digest and emulsify MCFA, resulting in instant energy, increased metabolic rate and subsequently greater heat production and increased circulation. Anyone with an impaired fat digestion or removed gallbladder will benefit from coconut oil as this oil is  easily digested. Lauric acid Many of coconut oil’s health benefits are attributed to its lauric acid.Lauric acid in the body is converted into monolaurin, a compound that’s highly toxic to viruses, bacteria, fungi and other microorganisms because of its ability to disrupt their lipid membranes and virtually destroy them. Monolaurin is effective for treating candida albicans, fungal infections and athlete’s foot. It also targets bacterial infections and viruses like measles, influenza, hepatitis C and even HIV—researchers from the Philippines are studying the effectiveness of lauric acid against HIV/AIDS due to its strong antiviral properties.Moreover, lauric acid is non-toxic, making it a better alternative to modern drugs prescribed for viruses, fungal and bacterial infections. Without lauric acid, monolaurin cannot be produced by the body. Breast milk is the only other source of lauric acid, which could explain the lower incidence of infections among breast-fed infants. Regular consumption of coconut oil has also been found to boost immunity and reduce the frequency of sickness. The health benefits of coconut oilHair care  Ã¢â‚¬â€œ The unique fatty acids in coconut oil have a small molecular structure and pas s freely into the hair’s cell membrane, allowing the oil to penetrate the hair’s shaft, which brings out the deep conditioning from within as compared to other conditioners that work from the outside in. Massaging the oil into the scalp can offer relief from dandruff. Dandruff is caused by dry skin or an internal fungal condition that reached the scalp. With regular use, coconut oil can kill the fungus and eliminate dandruff issues. For  deep hair conditioning, a teaspoon or two on damp hair left for as long as possible can give a nice shine.Leave it on overnight and see startling results. Skin care  Ã¢â‚¬â€œ Coconut oil is an excellent skin conditioner that contains medium-chain triglycerides, naturally occurring fats which deeply penetrate, moisturize and act as a protective barrier against environmental and free radical damage. The oil also provides sun protection by screening 20 per cent of ultraviolet exposure. Coconut oil is rich in antioxidants and the natur al microbial and antibacterial agents caphrylic and capric acids. Its ability to smooth the skin while infusing with antioxidants make it a perfect anti-aging moisturizer.Moreover, it contains vitamin E, another antioxidant popular for hastening the recovery of skin abrasions, burns and other trauma. Weight loss  Ã¢â‚¬â€œ Medium-chain fatty acids found in coconut oil can speed up metabolism faster than long-chain fatty acids because they are easily digested and converted into energy. In fact, a  study reported  medium-chain fatty acids to be three times more effective in raising metabolism than long-chain fatty acids, leading researchers to conclude that effective weight loss can be achieved by replacing long-chain fatty acids with medium-chain fatty acids.Natural remedy for pneumonia  Ã¢â‚¬â€œ The American College of Chest Physicians found that coconut oil offers pneumonia patients faster and more complete relief from symptoms. This could be a welcome development for many a s this means a shortened hospital stay, lower medical expenses and lower exposure for the patient to a hospital environment. Moreover, it’s an  inexpensive addition to traditional antibiotics  and has no known side effects.Lowers risk of diabetes, heart disease and improves cholesterol levels  Ã¢â‚¬â€œ In a study of 20 to 40-year-old women, half were instructed to take a 30 ml soybean oil supplement while the other half were instructed to take a 30 ml coconut oil supplement while maintaining a moderate exercise routine over a 12-week period. Results showed that although both groups of women had a decrease in body mass index (BMI), only the women who were taking coconut oil showed a notable decrease in waist circumference, significantly lowering the risk of conditions like type II diabetes and heart disease.Furthermore, the study also showed that the subjects who experienced an improvement in their cholesterol profile along with higher HDL levels and higher HDL to LDL ra tio were the ones taking coconut oil. Those taking soybean oil did not receive the  same benefits  but reflected a higher total cholesterol as well as higher LDL cholesterol lower, lower HDL cholesterol and a lower HDL to LDL ratio. Assists in bone health and chronic fatigue  Ã¢â‚¬â€œ Research has found coconut oil to help prevent osteoporosis because it helps in the nutrient absorption of minerals such as calcium and magnesium – important minerals that fight steoporosis. Moreover, the medium-chain fatty acids in coconut oil  produce energy  rather than body fat, thereby improving metabolism and preventing fatigue. The oil has also been shown to destroy organisms in the body that sap its strength and contribute to the condition of fatigue. Alzheimer’s Disease  Ã¢â‚¬â€œ Dr. Mary Newport, after failing to get treatment for her husband’s dementia, discovered that coconut oil contained natural medium-chain triglyceride (MCT). The same substance was used in a drug trial her husband failed to qualify for.So, she gave her husband 1 tbsp. of coconut oil twice a day for a month and a half and saw him recover almost completely. Other benefits: †¢ Protects against cancer, HIV and other infectious diseases †¢ Kills bacteria and parasites like tapeworm and liver flukes †¢ Eases acid reflux and aids in proper bowel function †¢ Lowers incidence of hemorrhoids †¢ Heals and relieves intestinal problems †¢ Soothes earaches †¢ Deals with symptoms connected with prostate enlargement †¢ Strengthens the liver and protects against degeneration Reduces incidence of epileptic seizures †¢ Reduces joint and muscle inflammation †¢ Eases neuropathies and itching from diabetes. How much oil should be taken? According to researchers, an adult should consume around 3 1/2 tbsp. of coconut oil daily: an amount equal to the MCFA a nursing infant would receive in one day. The benefits of coconut oil are derived fr om the nutritional value of medium-chain fatty acids (MCFA’s), and the best comparison in nature as to the percentage of MCFA consumed in a diet is in human breast milk.For those who aren’t used to having coconut oil in their diet, it’s best to start out with a smaller amount and see how the body reacts before following the recommended amount. Does coconut oil have any adverse side effects? Coconut oil has no known side effects. However, if you’re used to a low-fat diet, a common adverse reaction would be diarrhea. It’s probably not advisable to start with a large amount right away. Spreading the recommended amount over the course of one day and building up to a larger dose can help to avoid unwanted effects.In coconut-producing countries, it’s considered beneficial for pregnant and lactating women to enjoy coconut oil; Westerners used to a low-fat diet, however, are cautioned not to experiment with coconut oil while pregnant if the body is not used to it. If you’ve been consuming coconut oil regularly with no adverse reactions, there’s no reason to discontinue consumption. Read more at  http://www. themindfulword. org/2012/coconut-oil-health-benefits/#XF4RhFfeAcAAu3hx. 99 Coconut Oil Coconut oil is a popular nutritional oil derived from the flesh of matured coconuts. Coconuts have long been a primary source of food throughout the tropics and their many industrial and cosmetic applications have made them a valuable commodity. Coconut oil is heat stable, making it suitable for cooking at high temperatures, it’s slow to oxidize, resists rancidity and has a shelf life of approximately two years or more (virgin coco creme created through a wet-milling process has an indefinite shelf life). Coconut oil’s compositionCoconuts have a variety of health benefits due to their fibre and nutritional content, but it’s the oil that makes them a remarkable source of food and medicine. Coconut oil has definitely earned its reputation as the healthiest oil in the world despite the fact that its high saturated fat content was once falsely claimed to be unhealthy. What makes coconut oil different? Oils and fats are composed of molecules known as fatty acids. They are classified either according to saturation or based on molecular length and size of the carbon chain within each fatty acid.Monounsaturated fats and polyunsaturated fats are an example of the first class. The second classification is based on molecular size or length of the fatty acid’s carbon chain. Long chains of carbon atoms consist of each fatty acid with an attached hydrogen atom. There are short chain fatty acids known as SCFA, medium chain fatty acids (MCFA) such as coconut oil and long chain fatty acids (LCFA). Whether unsaturated or saturated, the majority of fats and oils in our diet are composed of long chain fatty acids.In fact, a majority of the fatty acids commonly consumed are LCFA. Coconut oil is predominantly medium-chain fatty acid (MCFA) and the effects of the MCFA in coconut oil are distinctly different from the LCFA found in other foods. In fact, the saturated and unsaturated fat in milk, eggs, meat and even in plants and most vegetable oils are made of LCFA. Why is this relevant? It’s important because our bodies respond and metabolize each fatty acid differently. The MCFA found in coconut oil makes it special because these fatty acids don’t have a negative effect on cholesterol.In fact, they’re known to lower the risk of heart disease and atherosclerosis. There are only few dietary sources of MCFA, and one of the best sources by far is coconut oil. The liver and gall bladder don’t need to digest and emulsify MCFA, resulting in instant energy, increased metabolic rate and subsequently greater heat production and increased circulation. Anyone with an impaired fat digestion or removed gallbladder will benefit from coconut oil as this oil is  easily digested. Lauric acid Many of coconut oil’s health benefits are attributed to its lauric acid.Lauric acid in the body is converted into monolaurin, a compound that’s highly toxic to viruses, bacteria, fungi and other microorganisms because of its ability to disrupt their lipid membranes and virtually destroy them. Monolaurin is effective for treating candida albicans, fungal infections and athlete’s foot. It also targets bacterial infections and viruses like measles, influenza, hepatitis C and even HIV—researchers from the Philippines are studying the effectiveness of lauric acid against HIV/AIDS due to its strong antiviral properties.Moreover, lauric acid is non-toxic, making it a better alternative to modern drugs prescribed for viruses, fungal and bacterial infections. Without lauric acid, monolaurin cannot be produced by the body. Breast milk is the only other source of lauric acid, which could explain the lower incidence of infections among breast-fed infants. Regular consumption of coconut oil has also been found to boost immunity and reduce the frequency of sickness. The health benefits of coconut oilHair care  Ã¢â‚¬â€œ The unique fatty acids in coconut oil have a small molecular structure and pas s freely into the hair’s cell membrane, allowing the oil to penetrate the hair’s shaft, which brings out the deep conditioning from within as compared to other conditioners that work from the outside in. Massaging the oil into the scalp can offer relief from dandruff. Dandruff is caused by dry skin or an internal fungal condition that reached the scalp. With regular use, coconut oil can kill the fungus and eliminate dandruff issues. For  deep hair conditioning, a teaspoon or two on damp hair left for as long as possible can give a nice shine.Leave it on overnight and see startling results. Skin care  Ã¢â‚¬â€œ Coconut oil is an excellent skin conditioner that contains medium-chain triglycerides, naturally occurring fats which deeply penetrate, moisturize and act as a protective barrier against environmental and free radical damage. The oil also provides sun protection by screening 20 per cent of ultraviolet exposure. Coconut oil is rich in antioxidants and the natur al microbial and antibacterial agents caphrylic and capric acids. Its ability to smooth the skin while infusing with antioxidants make it a perfect anti-aging moisturizer.Moreover, it contains vitamin E, another antioxidant popular for hastening the recovery of skin abrasions, burns and other trauma. Weight loss  Ã¢â‚¬â€œ Medium-chain fatty acids found in coconut oil can speed up metabolism faster than long-chain fatty acids because they are easily digested and converted into energy. In fact, a  study reported  medium-chain fatty acids to be three times more effective in raising metabolism than long-chain fatty acids, leading researchers to conclude that effective weight loss can be achieved by replacing long-chain fatty acids with medium-chain fatty acids.Natural remedy for pneumonia  Ã¢â‚¬â€œ The American College of Chest Physicians found that coconut oil offers pneumonia patients faster and more complete relief from symptoms. This could be a welcome development for many a s this means a shortened hospital stay, lower medical expenses and lower exposure for the patient to a hospital environment. Moreover, it’s an  inexpensive addition to traditional antibiotics  and has no known side effects.Lowers risk of diabetes, heart disease and improves cholesterol levels  Ã¢â‚¬â€œ In a study of 20 to 40-year-old women, half were instructed to take a 30 ml soybean oil supplement while the other half were instructed to take a 30 ml coconut oil supplement while maintaining a moderate exercise routine over a 12-week period. Results showed that although both groups of women had a decrease in body mass index (BMI), only the women who were taking coconut oil showed a notable decrease in waist circumference, significantly lowering the risk of conditions like type II diabetes and heart disease.Furthermore, the study also showed that the subjects who experienced an improvement in their cholesterol profile along with higher HDL levels and higher HDL to LDL ra tio were the ones taking coconut oil. Those taking soybean oil did not receive the  same benefits  but reflected a higher total cholesterol as well as higher LDL cholesterol lower, lower HDL cholesterol and a lower HDL to LDL ratio. Assists in bone health and chronic fatigue  Ã¢â‚¬â€œ Research has found coconut oil to help prevent osteoporosis because it helps in the nutrient absorption of minerals such as calcium and magnesium – important minerals that fight steoporosis. Moreover, the medium-chain fatty acids in coconut oil  produce energy  rather than body fat, thereby improving metabolism and preventing fatigue. The oil has also been shown to destroy organisms in the body that sap its strength and contribute to the condition of fatigue. Alzheimer’s Disease  Ã¢â‚¬â€œ Dr. Mary Newport, after failing to get treatment for her husband’s dementia, discovered that coconut oil contained natural medium-chain triglyceride (MCT). The same substance was used in a drug trial her husband failed to qualify for.So, she gave her husband 1 tbsp. of coconut oil twice a day for a month and a half and saw him recover almost completely. Other benefits: †¢ Protects against cancer, HIV and other infectious diseases †¢ Kills bacteria and parasites like tapeworm and liver flukes †¢ Eases acid reflux and aids in proper bowel function †¢ Lowers incidence of hemorrhoids †¢ Heals and relieves intestinal problems †¢ Soothes earaches †¢ Deals with symptoms connected with prostate enlargement †¢ Strengthens the liver and protects against degeneration Reduces incidence of epileptic seizures †¢ Reduces joint and muscle inflammation †¢ Eases neuropathies and itching from diabetes. How much oil should be taken? According to researchers, an adult should consume around 3 1/2 tbsp. of coconut oil daily: an amount equal to the MCFA a nursing infant would receive in one day. The benefits of coconut oil are derived fr om the nutritional value of medium-chain fatty acids (MCFA’s), and the best comparison in nature as to the percentage of MCFA consumed in a diet is in human breast milk.For those who aren’t used to having coconut oil in their diet, it’s best to start out with a smaller amount and see how the body reacts before following the recommended amount. Does coconut oil have any adverse side effects? Coconut oil has no known side effects. However, if you’re used to a low-fat diet, a common adverse reaction would be diarrhea. It’s probably not advisable to start with a large amount right away. Spreading the recommended amount over the course of one day and building up to a larger dose can help to avoid unwanted effects.In coconut-producing countries, it’s considered beneficial for pregnant and lactating women to enjoy coconut oil; Westerners used to a low-fat diet, however, are cautioned not to experiment with coconut oil while pregnant if the body is not used to it. If you’ve been consuming coconut oil regularly with no adverse reactions, there’s no reason to discontinue consumption. Read more at  http://www. themindfulword. org/2012/coconut-oil-health-benefits/#XF4RhFfeAcAAu3hx. 99

Case Study The Salad Bar Marketing Essay

Case Study The Salad Bar Marketing Essay The salad bar financial model will be based on the business concept of â€Å"managing for the best, and planning for the worst†. The projections of the first year will anticipate for a sales volume below average, salad cost above average, and seat turn below average. This will help us ensure adequate financial planning to cater for a ramp-up period that is reasonable, success of the business, and ensure that the business is not under-capitalized (McKeever 2008). Our financial plan is based on the assumptions that there will be a slow-growth economy that will be recovering from an economic decline. It also assumes that the business will experience a modest growth in the future. The Salad Bar business intends to increase profit margins per day. The businesses aims at reducing the variable operation cost as well as achieve a double growth rate annually. The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. It’s hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Young 2007). The Salad Bar Marketing Objectives Salad Bar aims at reducing market costs as a sales percentage. The business intends to maintain steady and positive growth every month. In addition, Salad Bar plans to experience new customers increase and consequently have them as long-term customers. Marketing Strategy The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. It’s hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the tar get population that uses Salad Bar products/services (Abrams & Kleiner 2003). Target marketing The Salad Bar’s target population includes the middle class clients and the upper-class clients. The middle-class population has minimal disposable income. It recognizes that its expensive to get salad from a salad bar but its prepared to incur expenses though they will attempt to minimize them. On the other hand, the upper-class clients are characterized by high income level and it’s willing to have salad from a bar. This strategy will require a different menu for the two groups since the upper-class salad menu will be cost prohibitive for the middle class population (McKeever 2008). Positioning The Salad Bar will position itself as a high quality, innovative salad business. The members of the society will recognize the high quality and unique service/product offerings of The Salad Bar. The Salad Bar competitive edge will be founded in  its customer inventive and customer approach to members of the society. The Salad Bar customer attention will make it different from other salad bars that have a lot of demand. The disadvantage of having a high demand is that the business experiences a decreased pressure to accommodate extra clients. When The Salad Bar will start having plenty of customers, we will modify our business plan in order to handle them effectively McKeever (2008). The Salad Bar will approach the market as if there is considerable competition between the different product providers. We aim at making customer satisfaction our priority, and through this, local clients will come to be pleased about the attention given to their need and establish long-term relationships with The Salad Bar. The main objective is to position The Salad Bar as the premier Salad business within the area, authorizing a market share majority in four years. The marketing strategy will aim first at creating customer awareness concerning its products, build up a customer base, and focus on building customer referrals and loyalty (Young 2007)

(your opinion) Essay Example | Topics and Well Written Essays - 1250 words

(your opinion) - Essay Example The author points out the impact of advertising through a broader perspective allowing people to understand the ways in which business enterprises are making their way in the private lives of people. Most importantly, the author sheds light on the impact of advertising on the academic activity of students. Here, it should be noted that students are young and in the phase of exploring themselves. At this point, if they are attacked with attractive credit loans offer then it means that their future is in cruel hands. The author of the article discusses regarding the focus of brands on student. The reason behind this new approach of different companies is because they believe that young consumers can deliver the message of product more effectively. However, the fact remains that there are very few students who may have the time to watch all the advertisements through different channels but they are the ones who start word-of-mouth support for the advertisers. The author of the article has noted that students who are highly in demand or have a style statement are approached by the companies. For instance, athletes, musicians, grade holders etc (needs citation). are all considered as ideals or symbols for others. Students in the campus would like to know their ways of getting things done. It is due to multinational companies targeting them for their product. If these talented students would make use of the products being offered by these multinational companies then the product is likely to be cons umed by other students as well (Singer). This citation needs a page number In addition, these students are attracted towards the products with the help of perks including free clothes, laptops or supply of drinks. For instance, Red Bull is running an energetic marketing through the campuses. As stated by the author in the article, â€Å"Red Bull, which has student brand managers at 300 universities and colleges, sponsors

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Best seven websites in healthcare law - Assignment Example The website is effective since it uses simple sentences that are easy to understand in breaking down the facts to its target audience. In this website, the authors criticize the affordable health care act. The website provides the audience with a detailed view of the law as it analyses its various features. The website gives divergent views and the thoughts of people. Unlike the other website, this website criticizes the laws and in doing this expands the audiences’ views on the laws. Such is a significant function that improves the enlightenment of both the electorate and the political elite. This website explains various laws in the country that affects the operation of health facilities in the country and the receipt of the services. The affordable health care act revolutionized the health care sector. The website therefore explains the various features and implications of the law in the country. The website explains the intricate features of the affordable healthcare act. The website introduces the law explaining its implications in simple language. The law seeks to increase the number of middle class Americans receiving high quality health care in the country. The law introduces new legal features that ensure that the society’s poor receive quality health care. Key among the features is accountability of the insurance service providers. In doing this, the law enlightens the populace on the responsibilities of the numerous insurance service providers in the country. New York Times is a daily news publication that covers various issues affecting the lives of the citizens. In the website, the company details numerous features of health law reforms in the United States. The website provides an informative view to various health law reforms in the country including the actions of the policy makers and the implications of such actions. The website provides a

The Concept of Segmentation & Marketing Environment in Porsche Term Paper

The Concept of Segmentation & Marketing Environment in Porsche Automobile - Term Paper Example Porsche is one of the companies that have increased its number of customers over the years (Kumar 2004). Competition from other companies with similar market base has made Porsche come up with new and innovative designs for their automobiles. In order to maximize their profit, Porsche has different kinds of models that include; consumer models market. Porsche meets the needs of the customers, from the average income one to the wealthy. If one of the models or series does not do well in the market, it will not have a large effect on the organization since the other series will not be affected (Ighoteguonor 2013). The price of the automobile has a range from $50,000 to $845,000 depending on the kind of model being purchased. The interesting fact is that 70% of the cars ever manufactured by Porsche are still on the road today. The organization has a plan of increasing the sale of the vehicles to 200,000 per annum by the year 2018. The attribution is from the excellent relationship betwe en employees and the partners as well as the customers (Wedel 2000). It results in increasing the customers’ enthusiasm towards Porsche products. Porsche used the four marketing mix to market and increase their sales all over the world; product, promotion, place and price (Kotler & Armstrong 2014). Their sports cars are high-end automobiles of high quality and high performance. Customers of Elite status purchase the products. High-quality products equal high prices from the company. The organization has resulted in consumer focused advertising in televisions, print media and direct for promotion of their products to the customers. The slogan is â€Å"Engineered for Magic Every day.† The products are different in each location sold to fit the customers’ needs (Zoeller 2014). For example, North America market embraces the American expectations and their values. The same

The State of Classical Music Essay Example | Topics and Well Written Essays - 1250 words

The State of Classical Music - Essay Example However, after the depression, the perceived social role of classical music as a free cultural good and capital started declining. This is mainly because the audience did not experience or feel the musicians’ sense of humanity or impulse from their (musicians) stage performances. As a result, the audience remained ultimately impenetrable and unwelcoming. Due to the challenges modern individuals are currently going through, there is an urgent need for a change in the kind of music from classical to another genre so that the musicians can be able to reach everyone around the world, emotionally, spiritually, socially or psychologically. Therefore, classical music is in a downward trend since the depression period. Classical music has been declining slowly over the years. In fact, Vanhoenacker (2014) argues that classical music is dead. There are many reasons explaining why classical music is actually dying. For instance, famous individuals are leaving the industry in droves bringing down the classical industry. As a result, classical music will face a shortage of artists in the near future .This is because few new artists are involved in composing and singing this kind of music. Another major reason why classical music is declining around the globe is that classical music is very costly; meaning it is too expensive to stage. Furthermore, the world is changing and individuals in America are accepting the new pop culture and leaving the old behind. Classical music is majorly for the old as the audience is generally made up of the old guys who cannot cheer up but rather, sit quietly and watch. Nevertheless, as popular culture is being taken into account, the youth will want something new that wi ll yield a different experience. They will thus abandon classical music which is termed as old (Vanhoenacker 2014). Finally, musicians also want a break from classical music